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Barnes & Noble + NMSU:
Catalyzing Campus and Community Enrichment

Fall 2011 was an exciting semester at New Mexico State University. There were new classes, new students, a new sports season and on August 1, 2011, the entire Las Cruces community celebrated the grand opening of the new Barnes & Noble campus bookstore at NMSU.

The impressive bookstore is characterized by history and innovation. As you enter the 45,000 square foot, two-story building, the first thing likely to catch your eye is the 4/5th scale model of a de Havilland DH 82 Tiger Moth Pistol Pete airplane suspended in the atrium. You'll also find photographs throughout the bookstore that highlight the rich history of NMSU and Las Cruces.

The bookstore is also a symbol of innovation. The building is LEED-certified and the design includes the use of indigenous trees and plants, continuing the university's strong commitment to sustainability.
The bookstore houses the only escalator in Las Cruces and a technology center featuring Apple® products with educational discounts to students and faculty.

The partnership between Barnes & Noble and NMSU also provides benefits to students. "Barnes & Noble is enabling students to benefit from more choices with their textbooks," said store General Manager Joanna Koliba. "In addition to more used books, Barnes & Noble has also introduced textbook rental and digital textbook programs, which wouldn't have been feasible without this partnership."

"Barnes & Noble is working with NMSU to reduce costs of textbooks by creating a strong collaboration with faculty, so that more options can be provided for students to choose from based on their budgetary and academic needs," said Assistant Vice President of NMSU Auxiliary Services Tammy Anthony.

Scholarships are another way the partnership benefits students. Barnes & Noble is also contributing $25,000 annually for textbook scholarships to NMSU students. "There are 25 $500 textbook scholarships given annually, and the other half of the annual contribution goes into an endowment for permanent long-term scholarship funding," said Anthony.

The bookstore is more than just a place to for students to buy textbooks, there's also a wide selection of general reading books including sections for faculty and alumni authors, local interest, best sellers and their most popular section, "Odd, Curious & Cool." The bookstore includes Wi-Fi and free in-store downloads for the NOOK eBook reader.

There's a comfortable café serving assorted soups, sandwiches, pastries and Starbuck's coffee. The café is a great place for students to grab lunch, relax between classes or gather to study. For more intense study sessions, there are two "living room" areas upstairs, which can be reserved by students or faculty.

The new bookstore is also a valuable asset to the entire Las Cruces community. In addition to supporting local literacy events, the bookstore hosts a story time for local Head Start programs and is a nursing home drop-off location. "I love to see people of all different ages utilizing this space and interacting," said Koliba. "I think that's important for a college campus."

Most importantly, the bookstore features a huge election of Aggie gear and merchandise. From hats and shirts to bags and key chains, the Barnes & Noble at NMSU has all the swag you need to get ready for your next sporting event or NMSU gathering.

The bookstore is located at 1400 East University in Las Cruces and is open Mon. through Fri. 7:30 am to 8:00 pm, Sat. 10:00 am to 6:00 pm and Sun. 11:00 am to 5:00 pm. The bookstore features ample two-hour parking spaces for non-students customers!

Published Spring 2012

Tiffany Etterling

Bill Faulkner

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